Why support us?
We’ve already worked successfully with companies such as Look Magazine, New Look, GlaxoSmithKline and Virgin Media.
We work hard to understand the needs of potential partners to ensure we develop projects that will reach their objectives. Working this way ensures mutually beneficial outcomes, satisfied supporters and longer-term, sustainable corporate partnerships.
A partnership with Jo’s Cervical Cancer Trust can benefit in a number of ways. We are the UK's only dedicated cervical cancer charity with a strong and credible brand. You can gain access to new audiences and demonstrate corporate social responsibility. You will also be able to inspire and motivate your employees and have a positive impact on their and your customers’ health.
We will tailor the benefits to meet your company's objectives and strategy. These may include:
- Enhanced brand image and positive PR
- A unique selling point over competitors
- Improved staff morale and development
- A public association with a cause that affects your staff and customers
- Providing marketing-led solutions
- An opportunity to show good corporate citizenship in action.
Cause related marketing
Cause Related Marketing (CRM) is a simple way to demonstrate your commitment to the challenges faced by your customers and their families affected by cervical cancer and cervical abnormalities.
Increasingly, companies are taking the responsibility to help their staff and customers make informed lifestyle choices which will have a positive impact upon their lives.
By featuring Jo’s Cervical Cancer Trust’s logo on a product, a clear message is sent to the consumer that the purchase of the product will be of direct benefit to the UK’s only dedicated cervical cancer charity.
CRM is highly favoured by customers, with research confirming that:
- Seven out of 10 consumers reported a positive change in their perceptions toward a company (BITC surveys, 2003; 2006)
- 48 per cent of consumers actually switched brands in favour of a corporate/charity partnership (BITC surveys, 2003; 2006)
- Partnerships with charities have a much greater impact upon the choices made by consumers than tie-ups with sport, music or fashion (Third Sector, 27/02/2008.
There are a range of sponsorship opportunities available. Sponsors benefit from the association with a respected and trusted brand as well as very positive exposure to key audiences. Sponsorship opportunities include:
These include a range of information packs and materials containing information about cervical cancer and cervical abnormalities.
such as education awareness programmes, working with hard-to-reach communities and developing new services such as support groups and a helpline
Such as our Annual Let’s Meet Conference attended by women affected by cervical cancer and health professionals or our annual Walk for Fun event which takes place in venues around the country.
Could you support us through a donation in one of the following ways?
- make a charitable donation
- help us with services, such as print or training
- through offering a secondment scheme for your staff?
Involving your employees can help motivation and assist in staff development, health education and team building. According to research, 87 per cent of employees believe that a company that supports society and community is probably a good company to work for (Business in the Community, 1997).
Encourage your staff to set up a regular payment through their salary to Jo’s Cervical Cancer Trust. Payroll giving is one of the easiest ways to donate.
Through payroll giving, employees can donate tax free. Employers take the deduction from the pay each month before PAYE tax, giving the donor tax relief. So a donation of £5 to Jo’s cervical cancer Trust only costs your employee £4 if they pay the basic rate of tax and just £3 if they are a higher rate tax payer.
If your company does not offer Payroll Giving it can register with an HMRC approved Payroll Giving Agency (PGA) such as:
South West Charitable Giving (SWCG)
Charities Aid Foundation (CAF)
They will explain the simple process from setting it up to implementing payroll giving in the workplace. Once you have registered with a PGA, employees can complete a payroll giving/pledge form and had it back to your HR or payroll department who will deduct the donation from the employees’ pre-tax salary.
For more information about how your company can benefit by working with Jo’s Cervical Cancer Trust please contact Robert Music, Director on 020 7936 7498 or firstname.lastname@example.org.
Last updated: 25/10/2012