Cervical cancer charity gets a big boost from Look Magazine and New Look

News Release

Cervical cancer charity gets a big boost from Look Magazine and New

Look Magazine, the high street’s fashion and celebrity weekly, is supporting Jo's Trust - the UK's only dedicated cervical cancer charity - through a national T-shirt competition.

The winning designs will be sold from July 27 in New Look stores and online - and 25% of each sale goes to the charity.

The Design of the Decade T-shirts will represent the 2010 era and celebrate the music and fashion of the times.

Look has designated Jo’s Trust as its charity partner and this campaign is another big boost for
the charity which celebrates its 10th Anniversary this year.

Around 2,800 new cases of cervical cancer are reported annually in the UK and tragically, 1,000 women die. Jo’s Trust offers vital support and information for those whose lives have been affected by pre-cancer or cancer of the cervix.

Tara Steadman, Look senior marketing manager, says: “Look champions the very best in high street fashion and style, so this partnership with New Look is the perfect opportunity to offer our fashion-hungry readers the chance to see their own designs end up on the high street. And being able to raise awareness of the brilliant work of Jo’s Trust is a real pleasure.”

Robert Music, director of Jo’s Trust, commented: “This is fantastic news and we are indebted to Look Magazine and New Look for their support. Not only will it raise vital funds but it also means that more young women will be aware of Jo’s Trust and hopefully the importance of screening.”

Ends

July 2009

Notes to Editors

•Jo’s Trust - www.jotrust.co.uk - is the UK’s only cervical cancer charity, dedicated to women, their families and friends affected by pre-cancer and cancer of the cervix. Established by James Maxwell in memory of his wife Jo who died of cervical cancer the charity celebrates its 10th Anniversary this year.
Look Magazine, established in February 2007 is Britain’s best selling fashion weekly. Look has chosen Jo’s Trust as its designated charity, aiming to raise both funds and awareness for the charity whose key health education messages are an ideal fit with the Look’s readership.
New Look will donate 25% from the proceeds of each T-shirt to Jo’s Trust

Press enquiries to David Leck and Vicky Huntley at David Leck Associates on 01322 528580/07710 326256/07811 534346.

Last updated: 20/04/2010