Our vision, mission and values
Last modified: 24 May 2025, 14:14
We’re the UK’s leading cervical cancer charity. Find out about our vision, mission and values.
Our vision
A day where cervical cancer is a thing of the past.
Our mission
To provide trustworthy information and support to everyone that needs us, and campaign for the best in cervical cancer prevention, diagnosis, and care.
– Roberta, Jo’s Volunteer
Our values
Our core values support our vision, shape our culture and reflect what the charity values. They help us in our decision making process and let our supporters and stakeholders know what we’re about.
Passion
With it we achieve the extraordinary.
Respect
We make every effort to understand and be considerate of the needs of others.
Evidence
This underpins every decision we make.
Collaboration
We can achieve our purpose by working together.
Challenge
Through it we influence, generate change and progress.

Support our work
We want to keep our support services free to everyone who needs them. Your donation could help us do this.

What we do
We provide trustworthy information and support to everyone that needs us, and campaign for the best in cervical cancer prevention, diagnosis, and care.