The Cervical Screening Awards were created in 2010 to identify and reward the UK's best local cervical screening campaigns and provide opportunities to share best practice with other health professionals.
You can download our resource for tips on best practice and inspiration from winning practices over the years.
Winner 2016 - St Mary’s Surgery
Based near the Royal South Hants Hospital in Southampton, St Mary's Surgery has won the national award for their IN THE PINK! campaign to increase the number of women attending potentially life-saving cervical screening (smear tests).
Many patients at St Mary’s surgery speak English as a second language and a large percentage live in the most deprived areas in the city presenting potential barriers to women taking up their screening invitation.
As part of their four week campaign, the surgery sent weekly reminders to women who were overdue their cervical screening, individually called patients to explain the importance of the test and broadcast interviews in a variety of languages on a local community radio station. By increasing the availability of appointments both in hours and outside normal working hours they were able to offer a greater range of opportunistic tests. The very visual IN THE PINK campaign helped maintain the focus of the initiative. Their work provided much needed opportunities for women in the area to find out why cervical screening is so important, how it can reduce their risk of cervical cancer and most importantly encourage them to attend when invited.
High Commendation Award - Trafford Council and Trafford Clinical Commissioning Group (CCG)
The Group have achieved a High Commendation for their work to increase the number of women attending potentially life-saving cervical screening (smear tests).
The Trafford team devised their One Minute campaign to increase awareness of cervical screening among groups where attendance was particularly low, this included women from Black, Asian and Minority Ethnic backgrounds and those living in areas of deprivation.
The judging panel commented that the project "demonstrated good understanding of local differences in population screening"; commended the multi-partner approach and full GP practice engagement across the borough and called the evaluation "impressive".