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Look Magazine Fashion Swap supports Jo's Trust

Tue, 27/01/2009 - 00:00


Look Magazine are supporting Jo’s Trust, the UK’s leading cervical cancer through their first ever Fashion Swap. Look has taken over a London boutique across the weekend of Saturday January 31 and Sunday February 1.

All proceeds from the Fashion Swap will go to Jo’s Trust, the UK’s leading cervical cancer charity which celebrates its 10th Anniversary this year. As well as Look readers many celebrities have backed the event by donating clothes including X-Factor winner Alexandra Burke, Mel B and Gwen Stafani.

3,000 new case of cervical cancer are reported in the UK each year and tragically, 1,000 women lose their lives. Jo’s Trust offers vital support and information for those whose lives have been affected by pre-cancer or cancer of the cervix.

Ali Hall, Look’s editor said, “We are delighted to support Jo’s Trust, whose work is so relevant to our readership. The Fashion Swap will be such a fun event and we are thrilled that in the current financial climate we can both help our readers upgrade their wardrobe for free and raise vital funds and awareness for Jo’s Trust.”

Robert Music, Director of Jo’s Trust said “We are incredibly grateful to Look Magazine for supporting us through the Fashion Swap. Their support will significantly raise the profile of our work and campaigns such as educating more women about the importance of attending regular screening for cervical cancer. Last year 1 million women didn’t attend, potentially putting their lives at risk.”

26th January 2009


Notes to Editors

  1. Jo’s Trust www.jotrust.co.uk is a registered charity established in 1999 by James Maxwell in memory of his wife Jo who died of cervical cancer. Jo’s Trust is dedicated to women, their families and friends affected by pre-cancer and cancer of the cervix.
  2. Look Magazine will donate £2 for every limited-edition Look canvas bag, whilst readers can also donate to the charity before and on the day of the Fashion Swap
  3. Since its launch 20 years ago, the NHS Cervical Screening Programme has been highly successful, saving an estimated 4,500 lives every year. Despite this numbers of women attending is going down year on year with 1 million not accepting their invitation last year

Further information:
Robert Music, Director Jo’s Trust, 020 7936 7498, 07980 720061, [email protected]