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This research was commissioned by Jo's Cervical Cancer Trust and launched during Cervical Cancer Prevention Week 2014 (Jan 19-25, 2014). All figures, unless otherwise stated, are taken from Censuswide; total sample size was 2,021 women aged 25-29 and 60-64 and fieldwork was undertaken between 6 and 12 December 2013. The survey was commissioned in order to look at awareness levels for the disease and attitudes towards cervical screening amongst the first (25-29) and last (60-64) age groups eligible for the NHS cervical screening programme. The most recent* figures show that 1 in 3 25-29 year olds fail to attend screening when invited and screening attendance in older women is lower than it was 18 years ago.
The results of this survey are used to highlight the issues of non-attendance of screening for young and older women as well as the barriers for these age groups. Jo's Cervical Cancer Trust has since created and run a major public awareness campaign; #SmearForSmear targeting young women and encouraging more of them to attend screening. For older women the charity has since commissioned further research to understand barriers to screening amongst this age group.
* Cervical Screening Programme, England 2014-15, Published by HSCIC, November 10th 2015