We’re delighted to be working with Chloe Madeley to raise awareness of the importance of cervical screening.

TV personality and daughter of TV presenters Richard and Judy, Chloe is passionate about raising awareness of cervical screening after undergoing treatment for cervical abnormalities in 2013.

Chloe says: “After discovering I had cervical abnormalities, I was relieved to be diligent about attending my screening. However, I am aware that not everyone is like that, and I worried about those women who didn’t feel the need to or were scared to attend their own screening. Jo’s Cervical Cancer Trust and I have a common interest – to raise awareness of the importance of cervical cancer prevention.”

Chloe is now working with the charity during Cervical Screening Awareness Week. She is fronting a partnership with Sainsbury’s Tu, whilst also attending our flagship fundraiser ‘Walk for Fun’ in Hyde Park.