We were delighted to have had the opportunity to work with Tu at Sainsbury’s during this year’s Cervical Screening Awareness Week. From the 9th – 15th June 2013, Sainsbury’s donated 50p from the sale of every pair of knickers sold in store. This fantastic initiative raised £45,992 and we are hugely grateful to Sainsbury’s for their support. As well as generating significant funds that will help us continue our vital work, it helped raise awareness of cervical cancer prevention to their millions of customers across the UK.

Chloe Madeley, the 25-year old daughter of Richard & Judy, is working with us to help launch the campaign following recent treatment for cervical abnormalities.

At the start of the campaign Toni-Ann Lindsay, Head of Lingerie Buying for Sainsbury’s said: “We are delighted to be supporting Jo’s Cervical Cancer Trust and help raise awareness about the importance of cervical screening. In a bid to raise awareness of the charity, we will be donating 50p from every pair of knickers sold during that week. We sell one pair every three seconds so we’re hoping to raise an impressive sum.”